Learn from the failures to discover the ingredients of success
19 April 2018 | Written by La redazione
Andrea Dusi, entrepreneur and president of Impactscool, has recently published the book “Come far fallire una startup ed essere felici” (fail and be happy). We interviewed him
Studying the own failures or the ones of others is an indispensable tool for identifying errors that should not be committed and drawing lessons on the virtuous practices to be followed. The book “Come far fallire una startup ed essere felici” (fail and be happy) by Andrea Dusi, entrepreneur and president of Impactscool is born with these assumptions. In the book, published by Bompiani, Dusi has told hundreds of cases, read and analyzed also in light of his successes but, above all, of his failures.
“In Italy, as in other countries, the culture of failure is lacking. – explains Dusi – often start-ups are associated with the golden world of Silicon Valley but many people don’t know that 9 start ups in 10 do not survive the first three years of life. This is the concept that I tried to explain in the book: failure is not the end of everything but a lesson from which to restart more convinced and prepared. The recipe for success doesn’t exist, but there are the ingredients: a strong motivation, the right choice of the co-founders and and a great preparation”.