DNA: from genetics to social networks
20 November 2017 | Written by Andrea Geremicca
In 1953, James Watson and Francis Crick announced to the world that they finally discovered the DNA form: it’s a very complex double helix. From that day on, humans began to imagine being able to manipulate DNA, to be able to modify it to cure incurable diseases, create superhuman or simply to change his eye color. Over the last decades, discoveries made on the DNA molecule have been amazing, democratization of sequencing technologies and recent CRISPR CAS9 discoveries have brought our expectations and opportunities to a very high level.
Searching online, however, you can find out that the DNA hype is not just about genetics in a narrow sense, a billion – dollar made up of diet and social network is developing.
Have you ever heard of 23and me? It is a genomics and biotechnology company based in Mountain View, California, the same city as Google isn’it? Yes, in fact it was founded by Sergey Brin’s wife. Her activity of collecting and genetic-based saliva analysis was named invention of the year by Time in 2008. Thanks to these genetic tests and $ 300 we can find out more about our ancestors, the possible pathologies link to our DNA and even some food intolerances. After some regulation issues with the FDA and 250 million funding, 23and I became a leader company in the genetic testing industry, in fact in 2017 it has more than 2,000,000 clients worldwide.
Now imagine that Facebook tomorrow will take over 23and me, where 2 million genetic profiles are collected. Imagine now that Facebook sends you a notification like that: